Having a website is the simplest and most effective way to connect with customers and attract new ones. A dated website that isn’t mobile-friendly just won’t cut it anymore, though. In fact, 57% of mobile users won’t recommend a business if their mobile website is poorly designed or unresponsive. That’s a serious number of lost leads and missed opportunities.
Luckily, a beautiful and simple website can help your business stay open 24/7, virtually at least. While you go ahead and operate at regular business hours, your customers can find your online storefront at any time of day or night to get the necessary information they need to consider making a purchase.
Why Content and Industry Experience Matter
Add value and set expectations
In 2015 we started to use the word ‘resources’ instead of ‘blog’. This small change makes a big difference. Why? People value resources—they’re often hard to come by, are limited in quantity, and add significant value to whomever possesses them. Blogs are everywhere, are plentiful, and most are of dubious quality and worthless. Instead, we build resource libraries. Providing your customers free industry expertise through a resource library we build for you gives them something of value immediately, and sets the expectation that you will continue to provide value as their relationship with you matures. This is a powerful way of managing your ideal customer’s perception of your company. Let their perception determine a mutually beneficial reality for both them and your company.
Know the product and lingo
Imagine a web development meeting where you can simply share the main points you’d like to focus on instead of spending hours trying to explain what you do. We believe knowing the client’s product and industry is a basic requirement. That’s why we focus on the Healthcare and Imaging industry. Because we are already experts in your field, you can skip spending hours and hours trying to make us understand what you’re selling and how to sell it—saving you time.
Little things matter
Customers are constantly bombarded with different features and specification lists to entice them to buy a product. In the competitive world we live in, focusing on features and specs rarely gives you the result you want. Why? It’s backwards. People make decisions based on their emotions first, then justify those decisions with reason and logic. Instead of leading with features and specs, work to build a relationship with your customers. People purchase from those whom they like and trust. When you build a relationship by focusing on the little things that matter to your customers, they’ll feel that you care for them and their needs. They’ll be much more likely to choose you. We focus first on our relationship with you. Then we develop content that makes your business relatable and trustworthy, to help you build your important customer relationships.
Why Pulse ISM
We put the well-being of our clients first. Always. When you choose Pulse ISM, you get a Diverse team filled with Creative Energy. You get an envelope-pushing Culture and Attitude. You get Promises that are Kept. Put your trust in Pulse ISM. Let’s create a relationship we will value and enjoy together.
