Content marketing establishes you as an authority in your field and builds trust with customers by providing informative content. It’s the perfect opportunity to show your customers just how much you know about your products, your business, and your industry, and that you’re willing to share that information freely with everyone. The proof is in the data: 70% of consumers believe that a business sharing valuable information is invested in building good relationships with them, which in turn, leads to better customer trust and loyalty. 

When 75% of people won’t even see the second page of Google’s search results, you know you need to make it as easy as possible for your customers to find you online. Creating custom content also solidifies your online presence and drives customer traffic to your website, boosting your SEO and making it easier to find you in search results. 

There’s no need to stop at online content marketing, though. Email marketing is an effective tool to scale and grow your business, too. A creative and engaging email campaign is a great way to reach mobile users, keep customers informed, and to drive sales. The right strategy here is key and can become a vital marketing tactic for businesses of all sizes. 

Content marketing isn’t easy, though, which explains why everyone isn’t doing it. Our team builds customized content based on your needs, optimized for your goals, and tailored for your audience.

Blog Posts: We work with you to understand your business, your audience, and your goals before we start creating any content. We’ll create a 250-400 word, fully-researched blog that is optimized with SEO best practices on the topic of your choosing. Consider our monthly content creation option to help you educate and build trust with customers on a monthly basis. 

Custom Email Campaign: Our in-house experts will customize a monthly email campaign that is mobile-friendly and tailored to your unique needs. Whether you’re hoping to educate your clientele or simply to update them on the latest sales and developments in your store, we can help you get your message across clearly. 

Content is key in the digital age and Pulse ISM is ready to help you build it!