Entries by Michael Kravets

Search Engine Marketing: The Ad Auction

Search Engine Marketing (SEM) is pretty simple. It’s a way to get your digital ads in front of people who want to buy your product or service. When everything goes right, that’s what happens. Everybody wins! Getting everything to go right is where the work is.  Because SEM often uses paid, targeted advertising, usually referred […]

Dipping Your Toe into the Ocean of Artificial Intelligence

Using artificial intelligence (AI) in radiology, especially in image analysis, is a rapidly growing field of research. Radiologists are going to be swimming in this unfamiliar, somewhat scary and exhilarating, ocean for the rest of their careers. Don’t just stand on the shore and watch others having all the fun. Dive right in with the […]